Welcome to, The Business of Flowers!

We have worked in the wedding industry for over a decade! We have learned a lot along the way and have a wealth of knowledge that we want to share with new florist who are entering the wedding industry and want to build a successful business or start a hobby.

Our goal is to empower others through online courses to build a successful event florist business! 

The Business of Flowers Course

Our signature program will teach you everything to successfully start & grow your own event floral business. Includes getting started, how to run a successful business & lots of flowery tutorials.

Click the link below and be the FIRST to access insider tips, industry insights, and invaluable resources designed to help you bloom into a successful floral entrepreneur. Whether you’re a budding florist or an established business owner, our curated content covers everything from mastering the art of arrangement to navigating the business side of being a wedding & event florist.

The Business of Flowers

We dive deep into the knowledge and skills we gained over the years in every aspect of our business. You will learn:

• The systems we used to rapidly grow a business by booking clients, creating contracts and scheduling meetings so you can streamline your processes.
• The social media strategy we have implemented into our business to attract the right followers and turn them into potential clients
• Confidence in pricing, creating floral recipes, proposals, contracts and scheduling meetings so you can be an authority in your industry.
• How to make more money by booking ideal, high end clients who will value you as a professional, and pay you like one too!
• How to navigate the logistics of transporting wedding florals and setting yourself up for success at a wedding venue which will save you time and money.
• How to build a team, so you can create a business that allows you to enjoy life outside of your work.
• And of course, we are including lots of flowery video tutorials hosted by us so you can learn tips & tricks for how to achieve our romantic, airy, garden style arrangements!
• And LOTS more!

Brand & Social Media Growth

The Business of Flowers Course has a big focus on how to build your brand and grow your business presence online. After all, the majority of your clients will find you on social media platforms & through your website. We dive deep into the following topics:

• Creating a brand that is authentic to you and how to stand out!
• How to create engaging content that brings in the right followers
• Utilizing stories, reels & carousels to receive higher visibility and attract potential clients
• How to manage & schedule your content to keep you organized and consistent
• Using ads to reach a broader audience and call in the people who are looking for a business like yours! 

Meet Christine & Lindsey

 With over a decade of experience in the wedding and event industry, our journey began when Christine, certified Wedding Planner through the WPIC, started her career. After a couple of years successfully planning weddings, her best friend Lindsey proposed the idea of incorporating wedding florals into her business portfolio. The decision was a no-brainer – working with your best friend and creating beautiful floral arrangements, who could say no to that? And so, that year XO Events & Florals was born! Our rapid success is attributed to the strength of our friendship. Having a collaborative partner to share ideas, navigate challenges, and celebrate achievements played a huge role in our growth. Now, we want to extend that support to you! We are here to empower and guide you in expanding your business, sharing in your successes, and being there for you during challenging times. Consider us your new Bloom Besties, ready to cheer you on during your successes and provide a supportive shoulder when you need it.

After completing this course you will be able to:

• Confidently create wedding proposals that showcase your unique floral design style.
• Develop floral recipes, ensuring your arrangements are not only beautiful but also priced competitively
• Master the art of strategic pricing to position yourself as a valued professional in the industry.
• Learn how to grow a following on social media & get multiple inquiries from followers. 
• Learn why it’s important to establish partnerships with flower wholesalers, venues and other florists and wedding professionals in the industry, enhancing your visibility and credibility.
• Gain expertise in the logistics of how to successfully transport flowers to event venues, saving time and money while ensuring a flawless set up.
• Build and lead a successful team, creating a work environment that fosters both creativity and efficiency.
• Implement proven systems for client bookings, contract creation, invoicing and client management
• Attract and book ideal, high-end clients who appreciate your professionalism and are willing to invest in their wedding flowers.
• Enjoy a balanced life beyond work, creating a business that allows you to enjoy both personal and professional success.
• Create stunning, romantic, airy, garden-style arrangements through comprehensive video tutorials and expert tips including bridal bouquets, centerpieces, ceremony arches & more!
• Access a wealth of knowledge, skills, and expertise to confidently build and grow your own successful event floral business.
• Gain access to community support in our private forum by connecting with other members of The Business of Flowers, and us, your new Bloom Besties! 
• And LOTS more!

The Business of Flowers Course Outline

Module 1: Intro to Flowers

Module 2: Behind the Flowers – Business Basics

Module 3: Floral Design

Module 4: Packing & Transporting Flowers

Module 5: Building & Managing a Team

Module 6: Marketing & Sales

Module 7: Social Media & Your Brand

Module 8: Personal & Business Growth

Module 9: Design Techniques for Weddings & Events

Module 10: Hot Flower Trends that we Love!

BONUS: XO’s Fav Blooms!

This is a self-study course based entirely online. You will get access to the entire course all at once.